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LG 77" Class C5 Series OLED evo AI Smart TV

Instructions

<summary>
<ul>
<li><strong>Intelligent Processing</strong>: Powered by the Alpha 9 Gen8 AI Processor, this TV delivers ultra-realistic picture and sound, boosted brightness, and high contrast for optimal viewing in any room.</li>
<li><strong>Vibrant Display</strong>: Experience stellar picture quality with perfect black and color on over 8.3 million self-lit smart pixels, enhanced by unique brightness boosting technology for intricate detail.</li>
<li><strong>Dynamic Gaming</strong>: Features a 0.1ms response time, up to 144Hz refresh rate, NVIDIA G-Sync, AMD FreeSync Premium, VRR support, and four HDMI 2.1 inputs for smooth, tear-free gaming.</li>
<li><strong>Cinematic Experience</strong>: Enjoy extraordinary color and contrast with Dolby Vision, immersive sound with Dolby Atmos 3, and director-intended viewing via Filmmaker Mode, supported by 32GB memory.</li>
<li><strong>Intuitive Smart</strong>: LG's award-winning Smart TV platform offers a personalized streaming journey with access to preferred apps, over 300 free LG Channels, and up to five years of software updates.</li>
</ul>
</summary>

<p></p> <h3>Color Vibrancy &amp; Quality</h3> <p>Experience the advanced LG OLED evo C5-Series, powered by the next-gen Alpha 9 Gen8 AI Processor. This technology delivers ultra-realistic picture and sound, boosted brightness for luminosity and high contrast, even in well-lit rooms. Enjoy stellar picture quality with perfect black and perfect color on over 8.3 million self-lit smart pixels, thanks to LG's flagship OLED technology.</p> <h3>Unmatched Picture and Resolution</h3> <p>Experience vibrant visuals like never before with our unique brightness boosting technology. This innovative feature meticulously amplifies each individual pixel, ensuring a luminous quality that illuminates every intricate detail. Rest assured that your TV will deliver an impeccable viewing experience, regardless of your room's lighting conditions.&nbsp;</p> <h3>High Refresh Rate for Gaming</h3> <p>The LG OLED evo Series is packed with gaming features, including a 0.1ms response time and up to 144Hz motion refresh rate for crisp, smooth imagery without any blurring or tearing. It also features NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need.</p> <h3>Immersive Sound Quality</h3> <p>Experience the magic of the big screen right from your couch. The TV is loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos 3 for immersive sound. Filmmaker Mode allows you to see films just as the director intended. Enjoy audio and visual upgrades thanks to precision HDR &amp; sound master pro, and 32GB of memory versus the standard 16GB.</p> <p>**Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2024 Dolby Laboratories. All rights reserved.</p> <h3>Smart Platform Features</h3> <p>Enhance your streaming experience with LG's award-winning Smart TV platform. It provides a smarter, more personalized viewing journey. Easily access all your preferred streaming apps and benefit from LG Channels that connect you to over 300 free channels. Additionally, with LG's Re:New Program, relish the advantage of new software updates and feature enhancements for up to 5 years.</p> <h3>Warranty Information</h3> <p>As a Sam’s Club member, receive a 5-year Allstate protection with the purchase of an OLED C5 series TV.</p> <h3>Troubleshooting</h3> <p>For detailed information about this product, we recommend contacting a dedicated customer support team member at 1.800.243.0000. A knowledgeable representatives will be happy to assist you with any inquiries you may have.</p> <h3>Enjoy complimentary Apple Service Trials with this purchase.</h3> <p>Redemption instructions will be emailed post purchase. Terms apply.</p>

Brand

<p><strong>Earn 2% Sam's Cash on purchase of select LG OLED TVs. Valid September 8, 2025 – April 30, 2026. 2% Sam's Cash award applies to the qualifying pre-tax purchase price of select LG OLED TVs. Limit 5 TV's per membership. Terms apply.</strong></p> <ul>  <li>Members qualify for a 5-year Allstate Protection Plan at no additional cost with purchase</li>  <li>Experience luminous quality with over 8.3m self-lit pixels, perfect blacks, color tech, and brightness booster</li>  <li>The Alpha 9 AI Gen8 Processor ensures smooth, high-quality picture and sound with its 120 Hz refresh rate, AI picture pro, and AI super upscaling</li>  <li>LG's flagship OLED technology provides exceptional viewing and picture quality</li>  <li>LG's award-winning Smart TV platform, powered by webOS, offers access to apps, over 300 free LG Channels, and up to five years of software updates with webOS Re:New</li>  <li>Need help mounting your new TV? Hire a Pro with Angi, click <a href="https://www.samsclub.com/ip/Angi-TV-Mounting-Service-Mount-Not-Included/13727604152?classType=VARIANT" target="_self">    <ins>here</ins></a> for details</li> </ul>

Specifications

WARNING - California Proposition 65

Allstate Protection Plan

Please note that members have 60-days from the original purchase date of a qualifying item to purchase the accompanying protection plan.

<ul>	
	<li><span style="font-size:14px;">​<span style="color:#FF0000;"><b>5-year Allstate Protection Plan on this TV at no additional cost.</b></span></span>
	<span style="font-size:14px;"><span style="color:#FF0000;"><b>Click &ldquo;Add to cart&rdquo; below and the discount will be applied at checkout</b></span></span></li>
<li>5-years of protection</li>
<li>Mechanical and electrical failures during normal use</li>
<li>Premium tech support</li>
<li>Fast repairs or replacement</li>
<li>5-day service guarantee</li>
<li>Easy online claims available 24/7</li>

Get peace of mind for pennies a day!

Protect your purchase

Instant Savings

Sam's Cash Offer

<p><strong>Earn 2% Sam's Cash on purchase of select LG OLED TVs. Valid September 8, 2025 – April 30, 2026.  2% Sam's Cash award applies to the qualifying pre-tax purchase price of select LG OLED TVs. Limit 5 TV's per membership. Terms apply.</strong></p>
<ul>
<li>Members qualify for a   5-year Allstate Protection Plan at no additional cost with purchase</li>
<li>Experience luminous quality with over 8.3m self-lit pixels, perfect blacks, color tech, and brightness booster</li>
<li>The Alpha 9 AI Gen8 Processor ensures smooth, high-quality picture and sound with its 120 Hz refresh rate, AI picture pro, and AI super upscaling</li>
<li>LG's flagship OLED technology provides exceptional viewing and picture quality</li>
<li>LG's award-winning Smart TV platform, powered by webOS, offers access to apps, over 300 free LG Channels, and up to five years of software updates with webOS Re:New</li>
<li>Need help mounting your new TV? Hire a Pro with Angi, click <a href="https://www.samsclub.com/ip/Angi-TV-Mounting-Service-Mount-Not-Included/13727604152?classType=VARIANT" target="_self"><ins>here</ins></a> for details</li>
</ul>

Member Bonus: Purchase this TV, and it qualifies for a 5-year Allstate Protection Plan at no additional cost – valued up to $139.99*

[This review was collected as part of a promotion.] I love this TV. my only regret is not having bought it earlier. I use it with the Apple TV and the remote is really good and works automatically with my Apple TV. The menus are so good that I am considering start using them directly. 

Image quality is amazing, this is my first oled and I am really impressed. Specially at night is amazing. I was concern that during the day was not bright enough, but its really good, even in my house where I have floor to ceiling windows next to it.


We play PS5 and the quality blowed us away here too.

Really impressed by this TV

lg.com/uk

[This review was collected as part of a promotion.] Superb picture, features and sound. Great UI , settings accessible and explained.  Worth every penny. Watching films I've seen countless times is like watching them for the first time.  Highly recommend

LG C5 65inch 2025

[This review was collected as part of a promotion.] Helpful website and good value offers. Good communication and delivery all as timetabled. Helpful advice on timeslot for day of delivery. Bought the OLED65C5ELB and easily installed on wall mountings. Great picture quality.

Great value OLED65C5ELB TV

[This review was collected as part of a promotion.] Waited a long time for a discount, and got what I think is a great deal. Not paying full retail can soften expectations a little, but I'm fussy about picture quality. And this TV delivers near perfect picture, and with a lot of settings to tweak you can push it to your sensitivies more and more in the early weeks of ownership.

The real catch-22 is that the TV shows up the shortcuts taken in compression. You can see the lack of 'bit depth' in streaming (4k hdr) vs professionally authored compression from even DVDs. So to get perfect picture quality you need a very good source.

But for new UK shows, I'm still enjoying Freeview HD content (1080p), but if iPlayer has a UHD option that's the go to now.

Lastly, get a real 5.1 (or better) setup, one centre speaker, and separate L+R and rears that you can spread out for a broad soundstage. A soundbar is if you have chewy pets only.

Do I want the G5? Actually, I watch in the evenings in low light, and at 100% pixel brightness it's eye scorching, so I run it lower and have no need for any more brightness than the C5 can offer.

Moving from a 55", I had a shock feeling of 'this is too big' for about 2 hours. That went away and is funny to think about now.

A fantastic TV. If you watch TV a lot, you need it

[This review was collected as part of a promotion.] Good quality tv with a great picture would certainly recommend

Great picture

[This review was collected as part of a promotion.] :Picture Quality is Amazing and I use SoundBar for surround sound.

Quality and design is superb

[This review was collected as part of a promotion.] Absolute star of a TV, I replaced by 2017 C line OLED with the new model and its a massive step up

New C Line OLED

[This review was collected as part of a promotion.] An excellent TV which gives premium ones a run for their money.

Brilliant TV

Superb image and motion for 4k hdr content. Awful motion control for non-hdr content - judder cannot be eliminated regardless of Trumotion settings. For example, watching Batman Begins looked fantastic, but watching Gotham was infuriating. The former C8 oled was much, much better for this. Support for 120/144 fps is good, once you figure out the tv. Auto-switching picture modes (depending on the content detected) can be incredibly frustrating, because the tv can refuse to let you modify settings without explaining why. Sorry to say, but going from the older C8 (best tv I ever had) to the C5 would make me question buying another LG.

Mixed bag

[This review was collected as part of a promotion.] Great TV. Shocking remote control. The pointer thing is useless. Lack of pause, record buttons and interactions with other devices. Can't fault the picture. Sound volume unreliable and is fine one second and almost silent when adverts come on. Hopefully a firmware update will address but I'm looking at third party remotes.

Good picture, Sound and Remote disappointing.

We bought a 77" C4 from Sam's Club in February 2025. The video began failing in November 2025 with periodic freezing, or no video for hours to days. LG was called on December 15, 2025 and a claim number was issued. A technician has not been found in my area (San Antonio, Texas) to make the repair. After 10 business days without a technician, LG is supposed to offer an alternative resolution. Stay tuned for updates!

Square Trade (Allstate) is sympathetic but won't take over repair/replacement until LG rejects my claim in writing.

Sam's Club hasn't responded to my phone call.

I recommend you consider another brand.

LG 77" Class C5 Series OLED evo AI Smart TV

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Smart summary

LG 77" Class G5 Series OLED evo AI Smart TV